OUR CUSTOMER / AUDIENCE ENGAGEMENT TOOLS, FOR HYBRID EVENTS

In the current climate, many events are moving online or becoming hybrid events, with both virtual and physical components. This presents a unique challenge for brands looking to engage with their audience and create meaningful connections. That's where PB London's brand engagement service comes in. Here's how it can help brands with their hybrid events#

Hybrid events, which combine both virtual and physical elements, present a unique challenge for brands. It can be difficult to create a cohesive experience that engages both the in-person and virtual audience. Here's how PB London's brand engagement service can help:

• Creative concept: PB London's team of creative experts can work with brands to develop ideas that work seamlessly across both the virtual and physical components of a hybrid event. This might include interactive elements that can be accessed both online and in-person, or branded merchandise that can be sent to virtual attendees.

• Graphics & Design: PB London can handle all aspects of graphics & design, from Imagery to print design. This ensures that the event looks and feels consistent across both the virtual and physical components. This can help to create a sense of continuity and make it easier for the audience to engage with the brand.

• Event staffing: Managing a hybrid event can be complex, with many moving parts to coordinate. PB London's event management team can handle all aspects of event staffing to technical support. This ensures that everything runs smoothly and the audience has a seamless experience.

• Data capture: One of the advantages of hybrid events is the ability to capture data from both in-person and virtual audiences. PB London can help brands to capture this data and use it to inform future marketing efforts. This might include tracking engagement metrics, surveying attendees, or collecting contact details for follow-up.