PB London's web-based Pac-Man game is a classic arcade-style game that is designed to be played directly from a web browser which allows users to use mobiles, Tablets or PCs to be used. The game follows the same basic premise as the original Pac-Man game but ours can be fully customised to match the brand's aesthetics for the event.
Game overview: the player navigates a character through a maze, collecting items and avoiding the baddies
However, PB London's game has a few added features that make it more engaging for players. The game is controlled using arrow keys or swiping gestures on mobile devices, and the player's progress is tracked in real-time. The game features a leaderboard that shows the top scores, and players can compete with each other for the highest score.
To incentivise engagement with customers at their activation event, brands could incorporate PB London's Pac-Man game into their marketing strategy in a few ways:
Customisation: PB London's game can be customised with brand-specific graphics, colours, and branding. By incorporating their own branding into the game, brands can make it more appealing to their target audience and reinforce their brand identity.
Prizes: Brands can offer prizes or incentives to players who achieve a certain score or rank on the leaderboard. This can encourage more people to play the game and engage with the brand.
Social media: Brands can encourage players to share their scores or experiences on social media by incorporating a social sharing feature into the game. This can help increase brand awareness and engagement on social media platforms.
Gamification: Brands can use PB London's Pac-Man game as a way to gamify their activation event. For example, they could set up a leaderboard at their event and offer prizes to the top players. This can help increase engagement and create a fun, interactive experience for attendees.
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