Spin to win Competition

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PB London's web-based "spin to win" or “scratch to win” game is a virtual prize wheel or a virtual scratch panel that is designed to be played directly from a web browser allowing types of users. The game is simple to use - players simply click on the "spin" button to start the wheel spinning or swipe on the scratch panel and either wait for it to stop on a prize or for it to reveal a prize.

The game can be customised with brand-specific graphics, colours, and branding to make it more appealing to the brand's target audience. The prizes offered can also be customised to include discounts, free products, or other incentives that are relevant to the brand.

To incentivise engagement with customers at their activation event, brands could incorporate PB London's spin to win or scratch to win game into their marketing strategy in a few ways:

• Prizes: Brands can offer prizes that are specific to their products or services. For example, a beauty brand could offer a free makeup session, while a clothing brand could offer a discount on their latest collection. This can encourage people to engage with the brand and potentially make a purchase.

• Social media: Brands can encourage players to share their winnings on social media by incorporating a social sharing feature into the game. This can help increase brand awareness and engagement on social media platforms.

• Data collection: Brands can use either games as a way to collect customer data, such as email addresses or phone numbers. This can help them build a database of potential customers that they can target in the future.

Overall, PB London's spin-to-win/scratch-to-win game can be a great way for brands to incentivise engagement with their customers at activation events. By customising the game to include brand-specific graphics and prizes, and incorporating social sharing and data collection features, brands can create an engaging and interactive experience that can help build brand awareness and increase customer loyalty.