Travel Reboot Live
Using AI photography to drive employee engagement.
Helping colleagues discover smarter business travel through an immersive, multi-site AI-powered brand experience.
A campaign moment, not another information stand.
When Lloyds Banking Group launched Travel Reboot Live, the objective wasn't simply to host another internal roadshow. The event formed part of a wider programme designed to encourage colleagues to rethink how they booked and managed business travel, while increasing awareness and adoption of the company's travel platform.
The challenge was familiar to many internal communications teams. Colleagues were attending between meetings, conversations were naturally brief, and multiple messages competed for attention throughout the day.
Rather than relying on traditional promotional materials or information stands, the brief called for an experience that would encourage participation, create memorable moments and leave colleagues with something they would continue talking about long after leaving the event.
Photobooths London designed and delivered an AI-powered photography activation that transformed everyday employee portraits into imaginative travel-inspired characters — blending creativity, technology and brand storytelling into a single moment.
Instead of photographing colleagues exactly as they were, we used generative AI to transform them into playful travel-inspired personas — shifting the activation from taking photographs to creating personalised experiences.
Promoting smarter, simpler business travel — voluntarily.
The Travel Reboot Live roadshow was designed to promote smarter, simpler business travel across Lloyds Banking Group. Most importantly, participation needed to feel completely voluntary and enjoyable, allowing colleagues to engage naturally rather than feeling they were being marketed to.
- 01Encourage colleagues to visit the roadshow.
- 02Create positive engagement around business travel.
- 03Support awareness of the internal travel platform.
- 04Operate smoothly within a busy office environment.
- 05Remain accessible throughout the day without interrupting schedules.
- 06Deliver a consistent experience across multiple office locations.
A few minutes to earn attention.
Internal events present a unique engagement challenge. Unlike public exhibitions or conferences, employees often have limited time available. They may arrive between meetings, stop for only a few minutes and then return to work.
Any activation therefore has only a brief opportunity to capture attention before participants move on. Traditional promotional displays can easily become background noise.
- Quick to understand.
- Easy to participate in.
- Visually exciting.
- Rewarding enough to justify joining the queue.
- Memorable long after the event finished.
Travel sparks imagination — so we designed for transformation.
Rather than creating a standard photo booth, we designed an experience around transformation. Travel naturally sparks imagination. People picture destinations, professions and adventures rather than booking systems or travel policies.
Instead of photographing colleagues exactly as they were, we used generative AI to transform them into playful travel-inspired personas including airline captains, train conductors, taxi drivers, bus drivers and cabin crew.
This simple creative decision shifted the activation from taking photographs to creating personalised experiences. It introduced curiosity, encouraged conversation and gave colleagues something genuinely worth sharing with friends and teammates.
Designed to remove every point of friction.
Colleagues simply stepped into the experience, had their portrait captured and watched as AI transformed them into their chosen travel-inspired character. The interface was intentionally straightforward, allowing participants to complete the experience in just a few moments.
Professional lighting ensured every portrait looked polished, while carefully designed prompts produced realistic, high-quality transformations that remained consistent with the campaign theme.
Branded print designs and digital sharing options ensured every image remained connected to Travel Reboot Live while still allowing each participant's personality to shine through.
Five steps. Under three minutes. Long-tail impact.
- 01
Discover
Colleagues noticed the activation while visiting the roadshow and were drawn towards the large visual displays showcasing AI-generated travel portraits.
- 02
Capture
Participants stepped into position for a professionally lit portrait. No complicated instructions. No lengthy registration. Simply smile.
- 03
AI Transformation
Within moments, artificial intelligence recreated their portrait as a travel-inspired character while maintaining recognisable facial features and expression.
- 04
Receive the Keepsake
Participants received their personalised branded image digitally and as a professionally printed photograph.
- 05
Continue the Conversation
Printed photographs appeared on desks across the office, becoming conversation starters between colleagues throughout the campaign.
Digital is expected. Physical is remembered.
Receiving a professionally printed photograph created a tangible reminder of the experience that colleagues could take back to their desks, display within the office or keep as a personal souvenir.
Unlike digital content that may disappear into camera rolls or inboxes, printed photographs remain visible. Each print continued reinforcing the campaign message throughout the working day while creating opportunities for conversations between colleagues who had and hadn't yet visited the roadshow.
For internal engagement campaigns, that ongoing visibility can be just as valuable as the interaction itself.
Bespoke characters, built around the campaign.
To align with the Travel Reboot Live theme, a series of bespoke AI concepts were created specifically for the campaign. Each was carefully developed to feel aspirational, fun and instantly recognisable while remaining appropriate for a professional workplace environment.
- 01
Airline Captain
Uniformed portraits set against subtle cabin-inspired styling.
- 02
Cabin Crew
Polished, aspirational and instantly recognisable.
- 03
Train Conductor
A nod to classic British rail travel, reimagined.
- 04
Taxi Driver
Familiar, characterful and quintessentially city.
- 05
Bus Driver
Warm, approachable and grounded in everyday travel.
One experience, delivered consistently across every office.
The activation was designed as a repeatable experience that could travel between Lloyds Banking Group offices while maintaining the same quality and consistency.
Every venue required careful planning to ensure setup, branding, lighting and guest experience remained seamless regardless of location.
This flexible approach allowed colleagues across different offices to enjoy the same premium experience while supporting a consistent internal campaign.
From the activation floor.
A glimpse of the day.
A short film capturing the activation in action — arrivals, AI transformations, printed keepsakes and the reactions that made the campaign travel across the office.
Simplicity did the heavy lifting.
Participation required very little time. The concept was instantly understood. The reward felt genuinely personal.
Instead of asking colleagues to absorb information, the activation invited them to become part of the campaign. AI transformations generated smiles, curiosity and conversation, while printed keepsakes extended campaign visibility well beyond the activation itself.
By combining creativity with thoughtful user experience, the installation achieved far more than simply taking photographs. It created memorable interactions that reinforced the wider objectives of Travel Reboot Live.
Everything designed, staffed and produced in-house.
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Every organisation has different objectives, audiences and internal campaigns. Whether you're launching a new initiative, encouraging behavioural change or simply looking to create a memorable staff experience, we design interactive activations that help people engage naturally with your message.