Creating a Shared Experience for TikTok Employees
Designing a premium branded photo experience that encouraged colleagues to connect, celebrate and create memorable moments together during an internal corporate event.
TikTok wanted to create an engaging experience that encouraged colleagues to interact naturally throughout the event while reflecting the company's creative and energetic culture.
The activation needed to complement the event rather than interrupt it, creating a welcoming space where employees could relax, connect and leave with a high-quality branded keepsake.
- Encourage employee participation.
- Create memorable shared moments.
- Reflect the event branding.
- Deliver a premium guest experience.
- Capture authentic team photographs.
Internal events bring together people from different departments, offices and teams.
The challenge was to create an experience that felt approachable, encouraged participation and became a natural meeting point throughout the event.
Rather than simply taking photographs, the experience needed to help colleagues celebrate together and create lasting memories.
We designed a bespoke branded photo experience tailored to the event's identity.
Every touchpoint was customised, from the print design through to the digital guest journey, ensuring the activation felt fully integrated into the wider event.
Our experienced hosts welcomed guests, encouraged group participation and kept the experience flowing naturally throughout the event.
The result was an activation that became one of the busiest and most engaging areas of the venue.
As the event progressed, colleagues naturally returned with different teams and friendship groups, creating new combinations of photographs throughout the evening.
The activation encouraged spontaneous participation, generated conversation and provided guests with beautifully branded keepsakes that reflected the occasion.
Rather than feeling like a standalone attraction, the experience became part of the atmosphere, helping colleagues celebrate together while reinforcing the event identity.
People, Participation & Celebration
A Glimpse of the Evening
A short highlights film showing guests arriving, team photographs, laughter and interaction, print collection and the atmosphere across the event.
A shared moment of celebration.
The experience successfully created a relaxed environment where colleagues could step away from their day-to-day roles, interact with different teams and enjoy the event together.
By combining premium photography with thoughtful branding and professional event hosting, the activation encouraged participation throughout the event while giving every guest a memorable keepsake to take home.
Most importantly, it contributed to an atmosphere of celebration, connection and shared experience that reflected TikTok's people-first culture.
What We Delivered
"A verified client testimonial from TikTok will be added here once approved."
In the meantime, explore additional imagery and highlights from the activation above.
Continue Exploring
Ready to create an event your team will remember?
Whether you're planning an employee celebration, company conference, networking event or end-of-year party, we'll help you create an experience that brings people together, encourages participation and reflects your brand with confidence.